Top 15 Most Followed Instagram Profiles

Instagram has transformed from a simple photo-sharing app to a global phenomenon. With billions of users, it’s become the go-to platform for celebrities, influencers, and brands to connect with their audience.

In 2025, the platform is buzzing more than ever with profiles that inspire, entertain, and leave a lasting impact.

Here’s a look at the top 15 Instagram profiles (as of December 2024) featuring the most-followed celebrities and brands. These accounts aren’t just popular; they represent global trends, incredible achievements, and personal stories that resonate with millions. Let’s dive straight in.

1. Instagram (@instagram)

Followers: 681 Million
Why It’s Famous: It’s the platform itself—a gateway to endless creativity, connection, and discovery.

Ever wondered who the most-followed account on Instagram is? Ironically, it’s Instagram itself! With a staggering 681 million followers, Instagram’s official account serves as the ultimate showcase for the platform’s potential. From spotlighting emerging creators to launching new features, @instagram is where trends are born.

The account is a kaleidoscope of visually stunning posts, inspirational stories, and educational content. It’s the place where you’ll discover new hashtags to try, challenges to join, and creators to follow. Whether it’s celebrating cultural events or highlighting social causes, Instagram’s profile is all about connecting the community.

What makes @instagram stand out is its inclusivity. It doesn’t just cater to one niche or demographic; instead, it’s a melting pot of art, activism, humor, and innovation. You’ll find posts that celebrate everything from Pride Month to World Wildlife Day, giving followers a global perspective.

2. Cristiano Ronaldo (@cristiano)

Followers: 645 Million
Why He’s Famous: Global football icon, brand ambassador, and philanthropist.

Cristiano Ronaldo is more than just a football legend; he’s a global phenomenon. Born in Madeira, Portugal, Ronaldo’s rise from a small-town boy to the pinnacle of football is nothing short of inspiring. Known for his unmatched dedication, athleticism, and work ethic, he has set countless records in his career, including being the highest goal scorer in football history. His journey is one of persistence—from overcoming financial struggles as a child to winning multiple Ballon d’Or awards.

On Instagram, Ronaldo shares more than just football highlights. His account is a mix of personal and professional moments. Fans can catch glimpses of his rigorous workout routines, luxurious lifestyle, and heartfelt moments with his family. Whether he’s posting about his latest achievements on the pitch or spending quality time with his children, Ronaldo’s content exudes positivity and inspiration.

Beyond football, Ronaldo is a savvy businessman. He’s the face of numerous global brands and runs his own ventures, including CR7 clothing and hotels. His philanthropy is equally commendable, as he actively supports causes like children’s hospitals and disaster relief efforts. It’s no wonder millions look up to him as a role model.

3. Lionel Messi (@leomessi)

Followers: 504 Million
Why He’s Famous: Legendary footballer, world cup winner, captain of Argentina’s national team.

Lionel Messi’s story is the epitome of perseverance and talent. Born in Rosario, Argentina, Messi’s journey to becoming one of the greatest footballers of all time wasn’t easy. Diagnosed with a growth hormone deficiency as a child, his family’s financial struggles made treatment almost impossible. However, a move to Barcelona at a young age changed his life. The club supported his treatment, and Messi repaid them by becoming their all-time top scorer and leading them to numerous titles.

Messi’s Instagram offers an intimate look into his life, blending career highlights with personal moments. Fans love his humility, whether he’s celebrating a victory, sharing a tender moment with his wife and children, or expressing gratitude to his fans. His posts often reflect his passion for the game and his unwavering love for his family.

In 2025, Messi continues to shine both on and off the pitch. His charitable initiatives, especially those focused on education and healthcare for underprivileged children, have cemented his legacy as not just a great athlete but a compassionate human being. His account is a must-follow for anyone who admires excellence, both in sports and life.

4. Selena Gomez (@selenagomez)

Followers: 423 Million
Why She’s Famous: Pop sensation, actress, and mental health advocate.

Selena Gomez is the embodiment of resilience and authenticity. Rising to fame as a child actress on Disney Channel’s Wizards of Waverly Place, Selena transitioned seamlessly into a chart-topping singer and producer. Her career is a testament to her versatility, with hits like “Lose You to Love Me” and acclaimed roles in shows like Only Murders in the Building. However, her impact goes beyond entertainment.

On Instagram, Selena’s authenticity shines through. She’s known for candidly discussing her struggles with lupus, mental health, and body image, making her relatable to millions. Her account is a mix of promotional posts for her beauty brand, Rare Beauty, and personal snapshots that reflect her down-to-earth personality.

5. Kylie Jenner (@kyliejenner)

Followers: 395 Million
Why She’s Famous: Beauty mogul and reality TV star.

Kylie Jenner’s meteoric rise from reality TV star to self-made billionaire is nothing short of remarkable. Known initially as the youngest sibling on Keeping Up with the Kardashians, Kylie quickly carved out her own identity in the beauty industry. Her brand, Kylie Cosmetics, revolutionized the makeup world with its iconic lip kits, turning her into a household name.

Her Instagram is a visual feast for her followers. From glamorous photoshoots and beauty tutorials to heartwarming moments with her children, Kylie’s posts reflect her multifaceted life. Fans admire her entrepreneurial spirit, as she continues to expand her brand while balancing motherhood.

Kylie’s influence isn’t limited to beauty. She’s a trendsetter in fashion and lifestyle, with her posts often sparking viral moments. Her ability to connect with her audience authentically has made her one of the most-followed personalities on Instagram.

6. Dwayne "The Rock" Johnson (@therock)

Followers: 395 Million
Why He’s Famous: Actor, wrestler, and motivational figure.

Dwayne Johnson, known globally as “The Rock,” is one of the most charismatic personalities on Instagram. Starting as a professional wrestler in the WWE, Johnson transitioned into Hollywood to become one of the highest-paid actors. His blockbuster hits, such as Jumanji, Fast & Furious, and Black Adam, showcase his versatility and star power.

On Instagram, Johnson’s posts radiate positivity and motivation. He’s famous for his intense workout routines, which inspire millions of fans to chase their fitness goals. Beyond the gym, Johnson frequently shares moments with his family, business updates, and heartfelt messages to his followers. His natural ability to connect with people—whether through humor or motivation—has earned him a loyal fan base.

Johnson is also a successful entrepreneur. His ventures, including Teremana Tequila and ZOA Energy, are extensions of his hardworking and optimistic persona. As a philanthropist, Johnson supports numerous charitable causes, often leveraging his platform to amplify messages of hope and unity. Following “The Rock” on Instagram is like having a daily dose of inspiration and entertainment.

7. Ariana Grande (@arianagrande)

Followers: 376 Million
Why She’s Famous: Chart-topping singer and actress.

Ariana Grande’s voice is one of the most recognizable in the world. Rising to fame through her role in Victorious, Grande soon transitioned to music, where she established herself as a pop powerhouse. Her hits like “Thank U, Next,” “7 Rings,” and “Positions” have dominated charts globally, earning her multiple Grammy Awards.

On Instagram, Grande’s posts reflect her glamorous yet relatable persona. Fans are treated to behind-the-scenes glimpses of her music videos, moments from her personal life, and updates on her upcoming projects. She also uses her platform to advocate for causes she’s passionate about, including mental health and social justice.

Grande’s aesthetic—a mix of dreamy visuals and chic fashion—is another reason her account stands out. Whether she’s sharing snippets of her private life or promoting her R.E.M. Beauty brand, Ariana knows how to keep her audience engaged. Her journey from a Nickelodeon star to a global music icon makes her one of Instagram’s most captivating figures.

8. Kim Kardashian (@kimkardashian)

Followers: 359 Million
Why She’s Famous: Reality star, entrepreneur, and cultural icon.

Kim Kardashian is a name synonymous with influence. Starting her journey in the public eye through the reality TV show Keeping Up with the Kardashians, Kim has since built an empire that spans fashion, beauty, and media. Her ventures, including SKIMS and KKW Beauty, have cemented her status as a shrewd businesswoman.

Her Instagram account is a carefully curated mix of high-glam moments, family highlights, and entrepreneurial updates. Kim’s ability to stay relevant in an ever-changing social media landscape is a testament to her adaptability and forward-thinking approach. Fans admire her transparency, especially when discussing personal struggles, such as her journey in co-parenting and her work in criminal justice reform.

Kim’s legal aspirations have also added a new dimension to her public persona. By pursuing a law degree and advocating for prison reform, she’s shown the world that influence can be wielded for meaningful change. Whether you follow her for her style, her businesses, or her activism, Kim’s account is one that keeps millions engaged daily.

9. Beyoncé (@beyonce)

Followers: 314 Million
Why She’s Famous: Queen of music and cultural icon.

Beyoncé is much more than a singer; she’s a force of nature. From her early days with Destiny’s Child to her groundbreaking solo career, Beyoncé has consistently pushed the boundaries of music and performance. Albums like Lemonade and Renaissance are not just collections of songs but cultural moments that resonate globally.

On Instagram, Beyoncé’s posts are as iconic as her music. She uses the platform sparingly but with great impact. Fans eagerly anticipate her updates, which often include stunning visuals from her concerts, glamorous photoshoots, and behind-the-scenes glimpses of her life. Her dedication to excellence is evident in every post.

Beyoncé is also a champion for social justice. Through her BeyGOOD initiative, she has supported causes ranging from disaster relief to education and gender equality. Her commitment to empowering others and creating art that challenges and inspires has earned her a devoted following. Beyoncé’s Instagram is a testament to her unmatched talent and her enduring influence as a global icon.

10. Khloé Kardashian (@khloekardashian)

Followers: 305 Million
Why She’s Famous: Reality TV star and entrepreneur.

Khloé Kardashian’s Instagram presence is a reflection of her journey—one filled with resilience, family ties, and personal growth. As one of the stars of Keeping Up with the Kardashians, Khloé initially gained fame as part of the Kardashian-Jenner clan. Over the years, she has built her own identity, becoming an entrepreneur and a fitness advocate.

Khloé’s posts often include moments with her daughter, her family, and snapshots of her health and fitness journey. Her transparency about personal challenges, including her public struggles with relationships and body image, has endeared her to fans worldwide. She uses her platform to promote self-love and perseverance.

As the founder of Good American, a brand that champions inclusivity and body positivity, Khloé has solidified her status as a successful entrepreneur. Whether it’s her candid selfies or her motivational captions, Khloé’s Instagram is a mix of authenticity and inspiration.

11. Nike (@nike)

Followers: 303 Million
Why She’s Famous: Leading sportswear brand.

Nike’s Instagram account is a masterclass in storytelling. The global sportswear giant uses its platform not just to showcase products but to celebrate athletes and inspire its audience. From motivational videos featuring world-class athletes to campaigns that address social issues, Nike’s content resonates deeply with its followers.

The brand’s iconic “Just Do It” tagline comes alive on its Instagram feed. Posts often highlight real stories of perseverance and triumph, making it a go-to source of inspiration for sports and fitness enthusiasts. Nike also uses Instagram to promote new product launches, collaborations, and behind-the-scenes glimpses of its innovative designs.

By combining cutting-edge visuals with meaningful narratives, Nike’s account embodies its mission to push boundaries and empower people. Whether you’re an athlete or a fan, Nike’s Instagram is a must-follow for anyone seeking motivation and style.

12. Justin Bieber (@justinbieber)

Followers: 295 Million
Why He’s Famous: Pop superstar and cultural icon.

Justin Bieber’s journey from YouTube sensation to global pop icon is nothing short of extraordinary. Discovered at a young age, Bieber quickly rose to fame with hits like “Baby” and “One Time.” Over the years, his music evolved, with albums like Purpose and Justice showcasing his growth as an artist.

On Instagram, Bieber’s posts are a mix of music updates, personal moments, and messages of faith. He often shares snippets of his life with his wife, Hailey Bieber, and candid reflections about his mental health journey. Fans appreciate his openness and his willingness to discuss challenges, making him one of the most relatable stars on the platform.

Bieber also uses his platform to support causes close to his heart, such as advocating for mental health awareness and social justice. His ability to connect with fans on a personal level has kept him at the forefront of pop culture and one of the most-followed figures on Instagram.

13. Kendall Jenner (@kendalljenner)

Followers: 290 Million
Why She’s Famous: Supermodel and media personality.

Kendall Jenner’s rise to supermodel status is a blend of hard work and natural charisma. As part of the Kardashian-Jenner clan, Kendall grew up in the public eye but managed to carve out a unique path in the fashion industry. Walking for iconic brands like Chanel, Versace, and Victoria’s Secret, she’s now one of the most sought-after models in the world.

Her Instagram is a reflection of her life in the fast lane. Fans are treated to glimpses of high-fashion editorials, behind-the-scenes shots from runway shows, and personal moments with her close-knit family. Kendall’s minimalist aesthetic and chic style have earned her a devoted following.

Beyond modeling, Kendall has ventured into entrepreneurship, co-founding 818 Tequila, a brand that emphasizes sustainability. Her ability to balance her professional and personal life while staying true to her roots makes her a favorite on Instagram and in the fashion world.

14. Taylor Swift (@taylorswift)

Followers: 283 Million
Why She’s Famous: Award-winning singer-songwriter.

Taylor Swift has redefined the music industry with her storytelling and reinvention. From her early days in country music to her global dominance in pop, albums like Fearless, 1989, and Midnights have captivated millions. Known for her lyrical prowess, Taylor has won countless awards, including multiple Grammys, and continues to break records with her music.

On Instagram, Taylor’s posts offer fans a glimpse into her world. Whether she’s announcing a new album, sharing behind-the-scenes moments from her tours, or dropping Easter eggs for her devoted Swifties, her account is a hub of excitement. Her relatable captions and thoughtful interactions with fans further endear her to her massive audience.

Taylor also uses her platform for advocacy. She’s outspoken about issues like LGBTQ+ rights, voter registration, and women’s empowerment. Her ability to blend artistry with activism has made her a cultural icon whose influence extends far beyond music.

15. National Geographic (@natgeo)

Followers: 280 Million
Why It’s Famous: Celebrating the wonders of our planet

National Geographic’s Instagram is a treasure trove of stunning photography and storytelling. As one of the most respected sources for exploring the natural world, Nat Geo’s account offers breathtaking images of landscapes, wildlife, and cultures from around the globe. Each post is accompanied by informative captions that educate and inspire.

The account’s success lies in its ability to transport followers to different corners of the world. Whether showcasing the migration of wildebeests in Africa or the vibrant traditions of remote tribes, Nat Geo’s content is both visually captivating and deeply informative. The brand also highlights environmental issues, advocating for conservation and sustainability.

By combining awe-inspiring visuals with compelling narratives, National Geographic continues to be a leading voice in nature and science education. Its Instagram is a must-follow for anyone passionate about our planet.